Measuring, collecting, and reporting web data for purposes of understanding and optimizing web usage is what we can do for you. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. The application can also help companies measure the results of traditional print or broadcast advertising campaigns.